As the creative agency responsible for covering the third DAZN and Misfits Boxing 'X SERIES' event, we had a full night of action to showcase. The event featured a full seven-fight card, highlighted by a heavyweight clash between Hasim Rahman Jr. and former UFC fighter Greg Hardy. Well-known figures like Logan Paul and KSI made an appearance, among others. This collaboration between the two organizations aimed to elevate the standards of influencer boxing and further push it to the mainstream.
From conducting pre-fight interviews with guests like KSI and fighter Faze Temper to capturing the energy and excitement of the crowd, our team was on the ground providing end-to-end coverage of the event. Our goal was to make viewers feel like they were part of the action, delivering an experience that captured the adrenaline and anticipation firsthand.
As the creative agency responsible for covering the third DAZN and Misfits Boxing 'X SERIES' event, we had a full night of action to showcase. The event featured a full seven-fight card, highlighted by a heavyweight clash between Hasim Rahman Jr. and former UFC fighter Greg Hardy. Well-known figures like Logan Paul and KSI made an appearance, among others. This collaboration between the two organizations aimed to elevate the standards of influencer boxing and further push it to the mainstream.
From conducting pre-fight interviews with guests like KSI and fighter Faze Temper to capturing the energy and excitement of the crowd, our team was on the ground providing end-to-end coverage of the event. Our goal was to make viewers feel like they were part of the action, delivering an experience that captured the adrenaline and anticipation firsthand.
Our production services successfully enabled DAZN and Misfits to achieve their goal, with over 33 million views, MF & DAZN X Series 003 became one of the top five all-time boxing events on the DAZN app streaming service. In addition to this success, we set new records for both organizations on media platforms TikTok and Snapchat, with TikTok reaching 7.5 million views on fightday, while Snapchat recorded 20 million views throughout fight week.
Our production services successfully enabled DAZN and Misfits to achieve their goal, with over 33 million views, MF & DAZN X Series 003 became one of the top five all-time boxing events on the DAZN app streaming service. In addition to this success, we set new records for both organizations on media platforms TikTok and Snapchat, with TikTok reaching 7.5 million views on fightday, while Snapchat recorded 20 million views throughout fight week.